WSL aiming to tap into 'Taylor Swift fanbase' as English women’s football chief executive Nikki Doucet stresses need to 'create different content'
GettyGill Clark
WSLEnglandWomen's football
Nikki Doucet, the head of English women’s football, has disclosed plans to engage with Taylor Swift’s fanbase in an effort to expand the Women’s Super League.
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- Plans underway to grow WSL
- Aiming to appeal to a fanbase similar to that of Taylor Swift
- The new WSL season is set to begin in September.
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