Roku, Sony Pictures Television finalize streaming partnership for NFL Media's new Series in 'Good Morning Football' franchise: "GMFB: Overtime"

Roku, America’s #1 TV streaming platform*, and Sony Pictures Television have finalized a streaming deal to bring NFL Media’s series “GMFB: Overtime,” a new two-hour daily show that adds to the successful “Good Morning Football” series that has aired on NFL Network the past seven years to The Roku Channel. “GMFB: Overtime” expands the “Good Morning Football” franchise and will be available to stream for free Monday through Friday from 10 AM-12 PM EST, starting on Monday, July 29.

Produced from NFL Media’s studios in Los Angeles, “GMFB: Overtime” will cover the daily NFL narrative with news from around the league, interviews with players, coaches, front-office executives, and celebrities, and informative and fun discussions on the topics that mean the most to NFL fans.

“It is an honor to be the launch partner for ‘GMFB: Overtime,’ the perfect addition to our Roku Sports offering,” said Joe Franzetta, Head of Sports, Roku Media. “This is an exciting milestone in our evolving partnership with the NFL. We look forward to working with both Sony Pictures Television and the NFL to bring millions of fans free access to the latest in the NFL five days a week.”

Flory Bramnick, Executive Vice President, Distribution, Sony Pictures Television, said: “Partnering with the NFL is a dream come true. Opportunities like ‘GMFB: Overtime’ are special and rare, and I’m grateful to the NFL for entrusting us with this jewel. Roku is the ideal distribution partner for this show because they understand NFL’s power to drive viewership and to create authentic fan engagement. We can’t wait for the series premiere on July 29!”

“With ‘GMFB: Overtime,’ we have an incredible opportunity to introduce this unique and beloved brand to an entirely new audience in all 30 NFL markets and beyond,” said David Jurenka, Senior Vice President and General Manager of NFL Media in Los Angeles. “We couldn’t be more excited for this expansion of the GMFB brand.”

The original edition of the Emmy Award-winning “Good Morning Football” will continue to air on NFL Network Monday-Friday at 8 a.m. ET, returning on Monday, July 29.

“Good Morning Football” and “GMFB: Overtime” are produced by NFL Media, with showrunners Bill Hentschel and Becky Orenstein, and NFL Media’s Vice President of Original Content and Entertainment Angela Ellis as the executive in charge. Seven-time Emmy Award winner, Michael Davies of SPT-backed Embassy Row serves as executive producer for both series. SPT handles U.S. distribution for “GMFB: Overtime” and CBS Media Ventures is selling the ad inventory.

The Roku Channel is available to stream for free on Roku devices or TVs and is also easily accessible online at TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs and Google TVs and other Android TV OS devices.

*By hours streamed (Hypothesis Group: Q4 2023)