Applebee's named Official Grill + Bar of the National Football League

Applebee’s Grill + Bar and the National Football League (NFL) have announced a multi-year partnership agreement, which designates Applebee’s as the Official Grill + Bar of the NFL. The announcement was made in New York and Pasadena, California.

Under this new collaboration, Applebee’s plans to utilize the full NFL calendar, starting with the upcoming NFL Draft, to interact with football enthusiasts throughout the United States. The goal is to consistently offer great value with tasty food and drinks to guests on game days. This can be enjoyed at any of the over 1,500 Applebee’s locations across the nation, at home, or during tailgating events with Applebee’s To Go.

Joel Yashinsky, Chief Marketing Officer at Applebee’s Grill + Bar, expressed his excitement in merging America’s Favorite Grill + Bar with the nation’s top sport. He indicated the partnership aims to provide a fun and engaging experience for all, particularly for NFL fans who are also Applebee’s enthusiasts. Yashinsky further highlighted the quality of food and beverages that customers can enjoy while watching games, both in their restaurants or at home with Applebee’s To Go. He mentioned popular items such as America’s Favorite Boneless Wings, Mozzarella Sticks, and a wide range of bar offerings. He asserted there is no better place to watch football than at Applebee’s and eagerly anticipates providing outstanding experiences and NFL opportunities to their dedicated fans.

“Applebee’s is now our official Grill + Bar partner and we at the NFL are delighted to welcome them,” stated Tracie Rodburg, the NFL’s senior vice president of sponsorship management. “The league and Applebee’s share a commitment to offering top-tier gameday experiences. We are ecstatic about the prospect of uniting our fans with Applebee’s in the forthcoming months and years.”

Applebee’s, known to NFL fans for sponsoring NBC’s “Football Night in America” pregame show for “Sunday Night Football” since 2019, has a formal partnership with the NFL. Through this affiliation, Applebee’s aims to forge genuine connections with guests and fans, improving their overall fan experience.

Applebee’s is celebrating the start of the journey to Super Bowl LIX with the NFL by giving away 20 FREE Boneless Wings for every $40 online order during the 2024 NFL Draft. This offer can be availed from Thursday, April 25 to Saturday, April 27 and is applicable for To Go or delivery orders made directly through Applebees.com or the Applebee’s mobile app.*

Applebee’s recent collaboration with the NFL will be bolstered by investments in national broadcast television and online media. Additionally, they will also have a presence at key NFL events.

To find your local restaurant to dine in, visit Applebees.com/restaurants. To order Applebee’s To Go or delivery, visit Applebees.com or the Applebee’s mobile app (iOS, Google).

For even more exclusive deals and specials, guests can sign up to be a part of the neighborhood. Join Applebee’s E-Club and receive a welcome offer!

*For a limited time at participating locations. Offer valid 4/25/2024 – 4/27/2024 for online orders via the Applebee’s website or mobile app only. Minimum order of $40 excluding alcohol, tax, delivery and service fees, and gratuity. Limit one order of 20 free Boneless Wings per order. Not valid on third-party delivery sites. Delivery coverage varies by restaurant. Restrictions may apply.